Detailed studies have revealed that footwear is distributed throughout the world in different tiers:
1) Manufacturers to Big Wholesalers or Stockist.
2) Big Wholesalers or Stockist to Medium Level Wholesalers (MLW) who work districtwise or citywise
3) Then from MLW to Retailers and then from Retailer to the ultimate customer.
This whole process involves 3 – 5 hands which unnecessarily increases the price of the footwear product by atleast 80 – 120% with a further addition of Vat, Tax, Transportation etc and the ultimate Customer has to pay 100 – 140% extra on Factory Price.
We, after making a thorough research on this subject came out with an idea to appoint small Distributors directly in all towns, districts, cities and in big villages to market our products direct to retailers, thus reducing the ultimate price by atleast 60 – 70% making the Customer HAPPY due to our Penetrating Pricing Policy which is our ultimate Goal.
Always remember that a single satisfied Customer can bring you dozens other just by the virtue of Word of Mouth without spending a single paisa on unnecessary advertisements
EMail : rajan.abglobal@gmail.com
Web : http://www.abfootstyle.com/abglobal.html